I'm Rich and Devoid of Common Sense

• If sending out a mass e-mail to 5 million perfect strangers, at a cost to you of $2,359, sounds to you like an effective way to market your self-published book. . .

• If you think establishing an author website or a book website* will make your book sales soar. . .

• If it sounds like a good idea to spend $1,387 to submit the link from your website to 3,000 websites with no guarantees that any of them will post your link. . .

Marketing.YenchenSupport.com is for you. I'm in some sort of database of self-published authors. Yenchen phoned me this morning. When I expressed interest in their company, of which I had never heard, they passed my call up to a guy who spoke better English and told me all about their services for self-published authors. If I signed up today I'd get 30 percent off.

I wish at this time to let everyone know that "self-published" does not mean "rich" or "naive" or "devoid of common sense."

*All authors should have such a site, but such sites aren't sales tools. They are contact tools. When was the last time you bought a book through an author's website?