Wednesday, January 21, 2009

What's Your Name?

You don't need a website. But you do need to register your name before someone builds a website for you -- that isn't about you. If your name is common, someone probably already has your name-dot-com, but you may have the option of registering your name dot-net or dot-tv or dot-biz or something else.

Through Namesecure.com I registered catherinerankovic.com for 10 years at a cost of $90. You can use Godaddy or some other service to register. But register.

Why? If people want to find writers on the Net, they tend to type in writer's-name-dot-com. Ntozakeshange.com was registered and is owned by someone who is not Ms. Shange. Ms. Shange would have to buy her own name from those people if she wanted, for example, to build an informational author website. She would have to pay them whatever they asked. And in the meantime whoever owns your name can build any sort of crazy insane possibly pornographic website using your name. A popular exercise-show host didn't buy her name-dot-com and when you type in that URL you get a crazy insane anti-abortion website.

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