Thursday, September 10, 2009

Are You Nervous About "Selling"?

In Girl Scouts I sold the least cookies. My record low year was 6 boxes. I hated going door-to-door (it wasn't dangerous 40 years ago), feeling as if I were begging for sales; it was embarrassing, shaming, beneath me, huckstering, craven, I was "bothering people" not ME.

You may have the same problem thinking of selling books. Possibly at its root is a fear of rejection. Our creative imaginations can turn simple rejections into emotionally scarifying experiences. I see these possible ways out:

1. Get over it. Everybody's selling something! The worst anyone can say is No.
2. Hire a salesperson to sell ("pimp") what you've got.
3. Create a team effort with another person who is business-wise or isn't so sensitive, and learn alongside of them how to set goals, etc.
4. Believe in what you are selling, so much that you will make yourself sell.
5. Check out -- "Marketing for Introverts" if you're just as afraid to "bother" your editor as you are to "bother" a book buyer!
6. Sell something else and let the book tag along. For example, become an expert in your book topic and give seminars. Offer the book at every gig.

No comments:

Post a Comment