Halfway Through a Novel?

A UK publisher is publishing half a novel -- and inviting readers to fill in the second half and send it in. Read about it here. The publisher says it's a way to discover new writing talent. Seems to me it's a way to sell out the first press run of 1500 copies (pub date Oct. 31). But suddenly it seems to me that I -- like a lot of people -- could write half a novel and maybe get a friend to write the other half. . . Team Novel Writing (Mark Twain/Charles Dudley Warner - Joseph Conrad/Ford Madox Ford) isn't new. In fact it's worked quite well.