Saturday, April 12, 2008

Bookstores are for Famous People

Overheard re the issue of book distribution: "Bookstores are for famous people."

That seemed so right. Bookstore coups by the likes of Madonna, Barack Obama, & c. But that sort of throwaway book, usually nonfiction, isn't anything new. Then there are the "famous writers," mostly of fiction, who churn 'em out, reap a fan base and dominate their genre. Some can really churn 'em out. That's not new.

Individual writers making millions by selling books, even before writing them -- that's what's new. We tend to fixate on those grotesque but interesting sums of money. Suddenly agents don't wanna represent other kinds of authors. Publishers feel hogtied by "the need" to give a few celebs huge advances. Writers who aren't among the 10 or 12 getting multi-millions say they're being pushed out of the picture.

What to do? Go to a bookstore and see if the statement is true.

But what not to do: Expect publishers to come to their senses and redistribute money more fairly. Expect bookstores to give equal space and positioning to all books. Expect things to go back to the way they were when the publishing world was perfectly sane and fair.

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