Wednesday, June 16, 2010

The One Wealthy POET, the URL, is owned by POET, a midwestern biorefinery, now with 26 plants, established in 1986. POET makes ethanol out of corn (grain-based ethanol), and is planning to make even cheaper ethanol from corn stalks and cobs (cellulosic ethanol). That's billion-dollar business and POET is the biggest such operation in the nation. On their rather mystifying website I tried hard to find how a biorefinery got the name "POET," searched to see if it's an acronym, and these are the best I got:

4/13/2007 8:45:11 AM, Countdown to Cellulose, by Jeanne Bernick

"Broin Companies has changed its name to Poet, “a short, memorable name that evokes energy and creativity.” Expanding its Emmetsburg, Iowa, plant to include cellulosic processes is its latest innovation. . ."

and another article: ". . .Broin said they wanted a name that would reflect the unique nature of their organization. "We wanted a name that would represent, rather than describe, who we are and what we do," Broin said. "As a poet takes everyday words and turns them into something valuable and beautiful; we use creativity that comes from common sense to leave things better than we found them."

Wonder if they'd ever hire actual poets.

Thanks to Gaye Gambell-Peterson, who saw a commercial with a steel-jawed guy in a hardhat labeled "Poet" (bet he was embarrassed, and I bet somebody on the set called him a fruit) and forced me to investigate.

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